Source Directly
We work directly with selected international manufacturers and currently maintain a network of nine manufacturers, with exclusive representation arrangements in selected product categories.
Specialized in Power Distribution. Accountable Beyond Delivery.
DAYANA is a power distribution specialist supplying specified electrical equipment and components to utilities, contractors, procurement teams, engineers and infrastructure projects. Our responsibility continues beyond delivery.
DAYANA at a glance
- 0sElectrical equipment trading and supply
- 0Expanded into the United Arab Emirates
- 0Nine international manufacturers
- MVMedium Voltage · High Voltage · Low Voltage
Our Story
-
1990s
DAYANA has been active in electrical equipment trading and supply since the 1990s, building decades of category experience in utility requirements, procurement, tenders and project supply. In 2022, the company expanded into the United Arab Emirates and began building a focused position in the local power distribution market.
-
Today
Today, DAYANA works across Medium Voltage equipment, selected High Voltage products and Low Voltage Distribution equipment and components. The portfolio includes transformers, current and voltage transformers, fuses and fuse bases, RMUs and switchgear, disconnectors, cable lugs and terminals, cable joints and terminations, distribution equipment, insulators, surge arresters, nickel-cadmium batteries and explosion-proof electrical products.
What We Do Today
Supply to Specification
We quote and supply against the required product, rating, standard and project specification, supported by the relevant manufacturer documentation.
Support Evaluation
We coordinate technical documentation and manufacturer-backed information so procurement and engineering teams can evaluate products against the requirement.
Remain Accountable
Our responsibility does not end at delivery. We remain engaged on product-related matters and applicable warranty obligations that fall within our committed scope.
Mission
To supply power distribution equipment and components in line with project technical specifications, supported by competitive pricing and supply terms, responsive communication and dependable execution throughout every supply order.
Vision
To become an integrated and specialized power distribution company. DAYANA plans to deepen its capabilities progressively through technical support, testing, commissioning, training and contracting, and later through manufacturing, while keeping power distribution at the core of the business.
Our Values
Specialization
We deepen our expertise within power distribution rather than expanding into unrelated electrical categories.
Commitment
We treat technical specifications, supply terms, delivery schedules and warranty obligations as commitments to be fulfilled.
Technical Accuracy
We prioritize product compliance and clear technical documentation that can be properly reviewed and verified.
Competitiveness
We work to provide competitive pricing and supply terms without compromising required technical specifications.
Responsiveness
We respond quickly to RFQs, inquiries and changing project requirements because timing matters in procurement and tenders.
Why DAYANA
DAYANA is not a general electrical supplier. Its portfolio and market focus are built around power distribution requirements.
Direct access to manufacturers improves technical coordination, documentation, production follow-up and commercial responsiveness.
Products are quoted against project requirements and supported, where applicable, by relevant technical documentation and type-test evidence.
A focused operating model enables faster decisions and direct communication around quotations and project requirements.
DAYANA continues to address product-related issues and warranty obligations that fall within its agreed supply scope.
Market Presence
DAYANA serves the UAE and Syria today. The Syrian business represents the company’s long-standing market heritage, while the UAE is the current growth focus. Oman is part of the company’s planned regional expansion.
SyriaLong-standing market heritage
UAECurrent growth focus
OmanPlanned regional expansion
Experience Proven Through Our Work
DAYANA’s credibility is built through delivered work, long-term customer relationships, supplier and utility market access, product documentation and direct manufacturer relationships. Detailed project and contract evidence can be provided during procurement and prequalification discussions where disclosure is permitted.
View ProjectsWhere We Are Going
DAYANA’s growth is based on building greater capability within power distribution. The next stage includes stronger local stock availability, broader customer coverage and deeper relationships with contractors, procurement teams, technical evaluators and international manufacturers. As operational capability develops, DAYANA plans to add technical support, testing, commissioning, training and contracting, followed later by manufacturing.
The next stage
- Stronger local stock availability
- Broader customer coverage
- Deeper relationships with contractors, procurement teams, technical evaluators and international manufacturers
As operational capability develops
- Technical support
- Testing
- Commissioning
- Training
- Contracting
- Manufacturing
Have a power distribution requirement?
Send us the product specification, quantity and project details available to you. Our team will review the technical and commercial requirements and respond with the appropriate quotation or next step.
Request a QuoteNeed technical documents?
Datasheets, type-test reports, catalogues, installation guidance and certificates are available for selected products and can also be provided on request where manufacturer disclosure permits.
View Technical Resources